The Role:

We are seeking a Marketing Specialist with strong digital instincts and creative agility to join our team. In this role, you'll manage our social media presence, collaborate across departments and vendors, and drive customer acquisition through thoughtful, data-driven campaigns. You’ll play a vital part in shaping our voice across digital platforms, optimizing content performance, and helping us connect with and grow our audience.

Key Responsibilities:

• Social Media Management
  • Own and operate our social media accounts
  • Develop and schedule content calendars
  • Engage with our community and monitor sentiment across channels
• Paid Campaigns & Performance Marketing
  • Plan, run, and analyze micro-budget advertising campaigns across platforms like Google Ads, Meta, and LinkedIn
  • Set clear KPIs and run A/B tests to continuously improve ROI
  • Monitor and adjust campaign parameters using tools like Google Analytics and SEMRush
• Content Strategy & Execution
  • Create, edit, and publish SEO-optimized blog posts, case studies, and landing page copy
  • Collaborate with designers to develop visuals that align with our brand identity
  • Coordinate with SEO and PR consultants to align messaging and maximize outreach
• Cross-Functional Collaboration
  • Work with developers to implement content updates and technical SEO changes on the website
  • Partner with the sales team to ensure messaging aligns with buyer needs and sales collateral
  • Support management in aligning marketing efforts with company goals and product direction
• Analytics & Optimization
  • Evaluate on-site SEO performance and keyword strategies
  • Report on campaign performance and user engagement metrics
  • Recommend and implement website optimizations

Requirements

• Experience in digital marketing, social media, or performance marketing
• Experience running paid ad campaigns across Google, Meta, and/or LinkedIn
• Strong writing and editing skills with a keen sense for storytelling and SEO
• Proficiency with tools for analytics, content generation, and marketing management